In this entry I wanted to talk a little bit about my business, be Lovely. I am grateful for all the people that keep up with be Lovely through reading this blog, facebook, twitter and buying product, and want to keep you in the loop! First off, be Lovely is a for profit makeup line that I created almost a year ago! As of now I give 10% of all sales to help fight against human trafficking and other social injustices.
It has been quite a ride for me. Lots of learning as far as the business side of things go. I still have lots to learn, and I am always grateful for ideas that people have about how to get be Lovely out there even more!
One thing that I want people to know is that because it is a for profit business, mixing the giving part for a new business can be hard. More than anything, I want to be able to increase that 10% as quick as possible. As a new business, I have to keep in mind that to stay afloat, I have to make money at the same time. That totally conflicts with my heart sometimes, I must say :) My passion for reaching people and relating to people is so important to me. But, I do have to check myself because I chose to make it a for profit and not a non profit. I want to show that you can create a business that makes money and still be able to give back with your profits. I believe that I am well on my way.
I want to share some of my goals with you for a few reasons. One, to motivate me to work hard for the goals I want to reach. Two, in case you have ideas of more things that I could do to help be Lovely succeed. And three, connections! If you want to buy makeup, tell others or connect me with people that may be interested in be Lovely makeup.
GOALS:
- To be involved with at least 4 big events this year. (I am working on getting into a Professional Womens Workshop in March. It costs $1000 to have a booth, that I dont have yet)
-To raise the percentage that I give back to something higher than 10%
-Reach one person (famous/influential) this year, that would do something big or small to promote be Lovely makeup and cause.
-Be a featured product on fashion/beauty blogs
-Blog more often here about human trafficking and beauty.
-Sell my product in boutiques/salons
My goal will always be to reach and love people no matter what their stories. Also, to challenge and educate people on the issue of sex trafficking.
These are a few of my over all goals. I never want to limit what be Lovely could do. This is for your information but also, to get feedback and/or connections that people could offer. be Lovely is my heart and I want to continue to learn how to do all of this but also to involve people in this mission. Follow be Lovely on facebook (like our page) and twitter!
Thank you all so much for your support, love, and taking on the action of what be Lovely is calling us to be apart of.
Love,
Rach (owner of be Lovely)
Hey Rach, we've talked a little in the past about Be Lovely, but have you thought about doing a Kickstarter project? http://www.kickstarter.com/
ReplyDeleteThere are a lot of cool ideas on Kickstarter, like selling product directly, getting a new product line funded with different package options (ex. $10/20/50/100/1000 options) or just donations to get it to the next level. You could do some really cool stuff on there and it's more exposure!